Google always provides Quality to their users or visitors, what they are searching in Google search. This is the main reason to widely use & popularity of Google search engine.
Google is a Search Engine, not the whole web or the Internet.
Search Engine is a Combination of algothrims that filter then shows data according to user’s requirements.
Google always changes their algorithms to improve & provide more quality, to their users. Now Question is that, how Google read or know about content or topic?? I mean, what a User find & show results related to user’s query.
Every search engine has robots, called bots or crawlers. These crawlers reach to sites or web pages to find content related to user’s query or search term. These bots or crawlers read your page’s Meta Tags to know about topics of that page.
Then according to quality, links, DA, etc. provides ranks to different Sites or pages in SERP.
Higher the rank means Higher the Quality of a Webpage or Site, in different ways. For that reason every webmaster does SEO. SEO means Search Engine Optimization. SEO starts with Quality.
- Quality in your Content
- Quality in Your Webpage & Site
If you have these things on your site you will probably rank first in the Google search.
SEO increase your site’s visibility, indexing & search engines can reach or find your content or site easily. So in the results, you rank higher in Google.
According to Brian Dean, Ranking in Google depends upon 200 factors. In other words, Google Counts or Checks 200 Factors to rank a Site in SERP.
But In a simple way, Google Ranking Depends upon two Factors
- Quality of your Site
To Increase the Quality Of your Site, you have the need to do On–page SEO.
Learn How to do SEO ??
What is On-page Seo?
On page Seo is the factor or part of SEO. It requires enhancing the Quality of your Site. it is the basic & most important part of SEO.
NOTE: there are two factors almost same so don’t be confused with them.
On-site SEO– This is for the whole or Entire Site. In this Done with Permalink Structure, Sitemap etc. On Site mean for the whole site.
On-Page SEO- it is done on a page of your site. It includes Headings, Keywords density & placing word counting etc.
How to do On-Page SEO?
On-Page SEO is done on a webpage to improve its Quality to make it easily and completely understandable by the search engine.
A Web-Page is called Perfect Webpage if it has
- About a specific or single topic.
- Unique Content
- Having Subject in Title Tag, URL, Image Alt Text, and in Body
- Link back to its Category & Homepage.
Content Of the Page
Understand your audience. Think about their requirements or what they want. Write for your audience not for Google.
- Your Content should be free from any type of errors or mistakes. It should not be copied from any other sources i.e., Plagiarized. If you have well written, informative High-Quality content, then there are 65% chances to rank high in Google.
- Use and target long tail keywords in your Content with nearby 1% Keyword Density With its LSI or relative keywords.
- Avoid over SEO & keyword usage or density. More than 5% Keyword Density make spam & penalized you
- Use Media in your Content Like as Images, videos, Infographics etc.
- Write minimum 500 words content
Write an attractive, Descriptive title for your post. Use targeted keyword in your post title. It should be in 75 characters with spaces. Try to use the keyword in the starting of the title. Use the keyword in the title only for one time.
Always use heading tags in your content to write heading & subheadings & special points.
Use the H1 tag to write post title only & don’t repeat it. In WordPress, the post title is already in the H1 tag. So don’t use or repeat it.
Don’t Use H2 & H3 tags again and again to write subheadings.
These tags provide information about your site to Google. Write descriptive, well-structured Meta tags for your site.it should be in 165 words with spaces.
Internal & external Linking
Interlink your all posts with each other. Give related post’s link into another post. It will help your readers to read more content on your site and spend more time.
It also helps you by providing more information about your post to Google.
You can use external links which should be relevant to your post to provide more information to your readers or visitors.
External linking helps you to get more trust from Google that you have useful information for your readers.
But use trusted and well establish sites only to give external links in your post.
Social Sharing Buttons
Place social sharing buttons for your post, and encourage your readers to share your content on social media. Social presence is a big factor in Google SEO.
Make sure your site does not take too much time to load. If it happening then it is a big issue in ranking.
Now Google considers it as a factor. Use Google Page Speed Checker tool.
Your site should be load in 2 seconds. It helps you to improve your ranking & engage more audience with your site.
Your site should be neat & clean designed with a professional look according to your niche or functionality. There should be no errors or no broken links in your site. your site should be mobile friendly
Some other points
- Use your targeted keyword in title & permalink.
- Use your targeted keyword in the first paragraph.
- Your targeted keyword in Image alt text.
- Use LSI keywords in body & H2 or H3.
- Compress images before use to reduce load time. don’t use large images in your post
These are the proven techniques to use. Anyone can his/her web page SEO optimized by using these methods.On page SEO is the first part of Search Engine Optimization, But remember over SEO can penalize you from Google. So don’t try to do over SEO. Or something which is not sure to you. Otherwise, you are safe and try these methods to rank on the first page of Google search.