You can see that kind of significant increase in traffic and in your conversion rate, once you understand and meet the needs of your target audience. Right now, thousands – if not millions – of people are looking for your site. Becoming an SEO expert is easier than you think and save yourself from having to hire an SEO service.
Here are advanced SEO techniques that you can implement, right away, to increase your visitor numbers, search traffic and conversion rate.
1. User Data Research
Although many people think of SEO as something primarily technical, in the end it is mostly about figuring out what your users want and need and then delivering it.
The better you can meet your audience’s needs with your content, the higher the chances they will click your headlines, read your articles, jump on your email list and/or buy your product.
Of course, in order to do so, it’s best to know what it is they are looking for. The easiest way to find that out would be if they told you directly, right?
Thankfully, they do.
Not by emailing their problems directly to you (though some do that, too — you’d be surprised), but there are plenty of online spaces where people are quite vocal about what kind of help they need.
One good example is Quora. If you are not familiar with the platform, Quora is a bit like Yahoo Answers but in helpful. People ask questions on all sorts of topics and receive answers from really smart people (and occasionally celebrities).
To find out more about your audience, all you need to do is go to the website and type your primary keyword into the search bar. This will give you heaps of questions people are asking on this topic plus answers others have already provided.
You can copy and paste some of the questions as they are and use them as blog post titles directly. Yet, ven if that is not the case, you are sure to find loads of inspiration for blog post topics.
A similarly good place for user research is Reddit which has communities for just about any topic. If you find relevant subreddits and listen to the discussion, you will garner loads of insight into people in your niche.
Finally, you can also mine the search queries others type into Google. Several tools out there collect information from the autosuggest feature in Google and can give you ideas for content as well as long-tail keywords. Check out Übersuggest, Keyword Tool and AnswerThePublic. You won’t be sorry.
2. Create and Optimize Landing Pages
When someone clicks on one of your links in the search results, where do they land? Chances are on your homepage, a blog post or similar part of your website. However, especially when your goal is lead generation and/or sales, it’s often better to use a landing page instead.
What is a landing page? How is it different?
A landing page is a dedicated page for one topic that has a particular goal. There are a number of websites out there who use them very successfully. In fact, in their definitive guide on WordPress SEO, Team Yoast recommend to turn your most important posts into pages (the guide itself is also a page, btw).
Copyblogger Media also create landing pages on a number of popular topics that gather them loads of links and attention.
Both companies are hugely successful and you can model their behavior easily. When you do, follow this process:
- Pick a long-tail keyword to build a page for
- Add title, meta description, keywords
- Include at least 2000 words (that’s the sweet spot to rank high on Google)
- Invest in professional design
- Include testimonials (if appropriate)
After that, you still need to invest in link building in order to rank high. However, once you have reached a certain level, it will be hard to push you off the throne.
3. Repurpose Content
We all know that content is king and many of us keep creating new content on a regular basis for that very reason. However, even if it works, it can get pretty exhaustive.
A smarter approach is to use the same content and repackage it in different forms. After all you, have already done the research, why not use the information in the most efficient way?
For example, you can recycle blog posts as:
- Video tutorials
Don’t think it’s possible? Well, Jay Baer from Convince & Convert regularly manages to turn one piece of content into eight. If he can do it, why not you?
Plus, there are other advantages: you can use the repurposed content to get attention on and links from highly authoritative websites like Slideshare, YouTube, Docstoc and Quora. For maximum effect, make sure the new pieces of content are as high quality as the original.
4. Update Older Content
Since we are already talking about using existing content instead of creating additional one, updating your existing posts and pages is also one of the more advanced SEO tactics.
Google loves up-to-date content. It’s one of their ranking criteria and the reason why they started showing publishing dates in their search.
However, up to date doesn’t have to mean new, it can also mean updated. For example, you might spruce up an older post with a new introduction, additional data, new images (or infographics) or anything else that makes it more valuable.
While you are at it, slap “(updated + year)” at the end of the title to let visitors know this article is fresh (and also start ranking for search requests that include the year). When you do, don’t forget to change the publishing date within WordPress.
Does this really work? Yes. Someone who uses this SEO technique with great effect is Brian Dean of Backlinko. His blog brings in hundreds of thousands of visitors every month and has many articles on the first page or even first place of Google.
A variant of this technique is not to update entire articles but instead add new long-tail keywords to them. For that, all you need to do is check your Google Search Console under Search Traffic > Search Analytics. Here, you find search phrases that your site is already ranking for.
Now sort them by position and scroll down until you see everything ranking below position ten (meaning not on the first page of Google anymore). Click on the little arrow symbol to see which page ranks for this keyword. After that, edit that page and add the long-tail keyword to the content. Two or three times is sufficient. Do this on a regular basis (every few months) and you are bound to increase your traffic significantly.
5. Add Unique Content to Archive Pages
WordPress automatically creates all sorts of archive pages for categories, tags and other things. If done right, you can turn them into highly authoritative pages.
How? Well, the first step is to add unique content to them. Without, they run the danger of looking very similar to your main loop, which Google might interpret as duplicate content.
Doing so is simple. Just go to Posts > Categories and click on one of the entries. When you do, you get the option to edit the name, slug and, most importantly, description of your category.
6. Make Your Site Responsive and Mobile Friendly
You can increase your search traffic by targeting mobile users. In the last two years, mobile search queries have had a 5x growth rate.
Mobile users are ardent shoppers, maybe because they can make purchases from anywhere. It’s more difficult for desktop users. That’s why 220 million retailers plan to invest in and learn about mobile advertising this year.
All these statistics are pointing to one thing: there is tremendous potential for increased search traffic in making your site mobile-friendly.
Another reason to make your website mobile responsive is that Google will soon penalize sites that are not mobile-friendly. If you’re looking for a step-by-step tutorial for making your site responsive to any mobile device or platform, see Building Your Mobile-Friendly Site.
7. Embrace LSI
No that’s not a new designer drug. LSI stands for Latent Semantic Indexing and is something Google considers when ranking websites. In simple terms LSI means that Google pays attention to the words surrounding your keyword to figure out your the intent behind your posts and pages.
Here is an example:
When using the word apple in your content, Google doesn’t know whether you are referring to a fruit or the well-known electronics company from California. It can only determine that from the surrounding content. Therefore, if you also mention iPads, Steve Jobs, Cupertino and long lines in front of Apple Stores, the meaning will be quite clear.
LSI also considers synonyms. That means you can use different words with the same meaning to clarify your point without repeating the exact keyphrase over and over again (or what is also known as “good writing”). It’s also a way to avoid keyword stuffing.
For example, in this article instead of always talking about “SEO tactics”, I will also mention “SEO techniques”, “SEO methods” and other variations. This will make the post more reader friendly (which is the intent behind LSI in the first place) and allow me to include more keyphrases.
If you are not too adept at this, you can always use a thesaurus. Also, with some brain storming, I’m sure you can figure out words related to your main keyword that users would be looking for.
At the same time, be sure not to overuse LSI, since that is just as bad as keyword stuffing. Always concentrate on making the content flow naturally. The goal is to improve the quality of your content for the user, not diminish it in order to appeal to search engines.
8. Deep Linking to Internal Pages
Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site pages. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
Your older blog posts and landing pages that provide immense value on relevant topics can pull in new traffic. As an SEO expert blogger and site owner, you should link to those internal pages frequently.
When you start interlinking pages other than your homepage, you’ll ultimately improve the SEO value for those internal pages and improve their search rankings, even for tough keywords.
Are You Ready to Put These Advanced SEO Techniques Into Action?
Advanced SEO tactics allow you to increase traffic, improve search rankings and make your content more appealing to both readers and search engines.
From extensive user research, creating and optimizing landing pages over repurposing and updating content to leveraging archive pages and using LSI, there is a lot you can do beyond merely filling in the search snippet.
However, it’s important to keep in mind that the goal is always the end user and creating unique and high-quality content for them. The techniques described here are not a way of gaming the search engines but just approaches to help you improve your web content.
Now we want to hear from you. What advanced SEO tactics do you use on your website? Let us know in the comment section below!